World Tourism Day 2023:
Reconnecting to Quality and Sustainable
Tourism in Bali

Bali is a tropical paradise that captures the hearts and souls of travelers from all corners of the globe. Known for its stunning landscapes, vibrant culture, and warm hospitality, Bali has become a dream destination for those seeking an unforgettable travel experience.

As the main tourist destination in Indonesia, Bali has an important role in our country’s economy, including creating jobs, as well as promoting cultural exchange. However, over-tourism in Bali can have negative impacts, such as environmental degradation. In order to balance the benefits of tourism and environmental responsibility, sustainable practices are required to protect our natural resources and cultural heritage.

The United Nations of World Tourism Organization (UNWTO) is responsible for supporting sustainable tourism practices worldwide, not only for economic growth but also for environmental sustainability. In order to actualize this agenda, UNWTO established the World Tourism Day to create more awareness of tourism that is celebrated every 27 September. With the theme “Tourism and Green Investment” this year, UNWTO highlighted the new tourism investment strategy for people, for the planet, and for prosperity.

Celebrating World Tourism Day, Tropical Group Bali took part in promoting sustainable tourism and a greener future by initiating Beach Clean Up and Sea Turtle Hatchling Release. This event was held on Saturday, 23 September 2023 in Coco Bistro Sanur area. More than a hundred people gathered in Pandu Beach, Sanur, and participated in this action, including international tourists and local citizens. The event was also attended by Corporate General Manager of Tropical Group, I Wayan Sugita.

The beach clean up event was initiated as an implementation of Balinese philosophy, Tri Hita Karana which is creating harmony between human to god, human to human, as well as human to nature. Tropical Group has also collaborated with turtle sea conservation in Bali to hold this sea turtle release. About 30 sea turtle hatchlings were released to the sea. Tropical Group Bali hoped that this environmental responsibility event could increase awareness to maintain environmental sustainability and balance.

This heartwarming and inspiring event was appreciated by Ida Bagus Adi Laksana as Head of the Tourism Destinations Division of the Bali Provincial Tourism Office. He also wished that more and more tourism companies carry out similar activities to maintain nature conservation in Bali. Bali needs more concrete action from all elements in realizing sustainable tourism.

Sustainable tourism in Bali is not just a buzzword, but a crucial step towards preserving the beauty and cultural heritage of this enchanting island. As visitors flock to Bali each year, it becomes imperative to ensure that the growth of tourism does not come at the expense of its natural resources and local communities.

By embracing sustainable practices, Bali can continue to thrive as a sought-after destination while minimizing its ecological footprint. Not only does sustainable tourism benefit the environment, but it also creates opportunities for economic growth and social development within the local communities.

Together, we can support the preservation of Bali’s natural beauty and cultural richness. Let us embrace sustainable tourism practices that allow us to explore this magical island while leaving behind a positive impact for generations to come.